As private exchanges continue to emerge and grow in popularity, many brokers wonder how their roles may change. Exchanges offer a new channel that complements, but does not replace, the traditional channels brokers use to shop for coverage. As health care reform continues to create stress and confusion, brokers are still needed to help their customers select the plans that best fit their needs.

Innovative Connections (IC) provides broker education on private exchanges. Brokers can call our contact center with questions about systems, product, and more; they will then be better able to guide their customers who choose to use a private exchange to provide benefits to their employees.